Being able to make an architect marketing plan for a firm requires a few specific considerations related to their exact business. When it comes to marketing plans, it is important to consider whether a firm is going to depend on a bunch of short-term clients or whether a firm requires a smaller number of long-term clients. Architecture firms are going to be somewhere in the middle.
Overall, architecture firms are going to depend on a few high-paying jobs in order to sustain themselves, rather than a lot of clients who were going to give them small amounts of money for a bunch of different jobs. Architecture has been a field that’s in trouble for a long time, but the real estate market is finally starting to pick up again. Full recovery might happen around 2018. As such, architecture firms have time to try to start marketing more aggressively now, allowing themselves to make a larger and grander entrance when the industry rebounds towards the end of the 2010’s.
For one thing, having a very high-quality and modern website is of the utmost importance. Architecture firms need to be able to project confidence and quality to everyone involved, or no one is going to be able to take them seriously. Cultivating a positive impression is very difficult in a world in which respectability has to be earned and it is easily disrupted. However, architecture firms need to focus more on that and less on some of the more crass marketing techniques that some businesses will use in order to try to stay ahead.
Architecture firms need to also focus themselves on establishing clients and trying to get business contacts in the world of architecture, design, and construction. This is a good time for a lot of different firms to try to stage corporate events that will allow them to network in person, and that will allow all of their architects to try to meet new people. Corporate events, dinners, and receptions can be great ways to attract the top-tier clients in a day and age where so many people are interested in trying to meet only on social media and in similarly impersonal manners. It makes much more sense for people to try to connect directly in the circles that the architecture firms are going to need in this day and age.
After that point, people are going to need all sorts of follow-up calls in order to try to establish more networks within the different fields. Architecture is an interdisciplinary field. It’s important to attract contacts across many different disciplines in order to successfully build up a following in a discipline like this one. People need to do all of these marketing activities on a schedule in more ways than one, and that is going to allow them to develop a lot of the connections that they need at the right time and in the right place. Marketing for architecture firms is still going to need to be persistent, but it can be done subtly.